The holiday season is fast approaching, and there’s never been a better time for eCommerce! So seize this prime opportunity to skyrocket your sales with a robust eCommerce marketing strategy and tried-and-tested eCommerce marketing tips tailored to the holidays.
If there is any good to come out of the health crisis in 2020, it’s that consumers adjusted to purchasing online, and brands embraced eCommerce digital marketing. As a result, the 2020 holidays saw an astounding 32.2 percent increase in online purchases from 2019 (CNBC). What’s more, we saw an early start to the holiday shopping season – three out of every ten shoppers started as early as October (Coresight Research) instead of the usual Black Friday at the end of November.
While the global pandemic pushed people online specifically as a way to avoid crowds, eCommerce franchise experts (and even Black Friday organizers) predict similar spending habits and steady eCommerce growth in the coming years. Still, the holidays are the best time for sales, and competition is tough, so you have everything to gain from positioning your eCommerce marketing strategy ahead of the holiday rush.
Read on to discover what is eCommerce marketing, expert-approved eCommerce marketing tips and some of the best eCommerce marketing strategies to boost your holiday sales. Find eCommerce site marketing tips that are useful for everyone, from mom-and-pop store owners to eCommerce franchisees.