We’ve been seeing record-high activity on Twitter, with roughly 500 million tweets sent every day on average. Twitter statistics also show the social media platform’s user base is steadily growing. As a business owner looking for opportunities online, you might be wondering: What’s driving these impressive Twitter stats? And what’s behind Twitter’s success?
For one, Twitter cornered the market for “microblogging.” Limiting tweets to only 280 characters has compelled users to be straightforward with what they want to say. This character limit aligns perfectly with the findings indicating that the global collective attention span has decreased since the dawn of the information age (Technical University of Denmark). The idea is simple: Writing and reading tweets is easy – and some say addictive – because they’re short.
As social media activity continues to explode, having “bite-sized” content on platforms like Twitter is essential to grab your target audience’s attention online. What’s more, the U.S. is the largest market for Twitter, so it’s well worth exploring the potential of Twitter for business.
In this blog, we’ll lay down the latest Twitter trends and Twitter statistics to inform the Twitter marketing services you’d be adding to your lead-generation efforts.