Enterprise SEO Tips: How To Increase Your Franchise Leads
Generating more leads for your franchise or multi-location business has become one of the most anticipated benefits of search engine optimization (SEO). These are no random franchise leads either, but qualified, ripe-for-conversion ones.
But such results do not happen by accident. Whether you’re a franchisor or franchisee, you need to incorporate franchise SEO practices properly into your franchise marketing. Specifically, you must employ local SEO, which optimizes each of your locations and provides correct information to Google to improve your online presence. “Doing so allows search engines to distinguish between the different locations and present the right one to people who search for it,” said Shannon Thammasiene, Thrive’s director for SEO services.
Mostly, the people who search for your products or services have buying intent, some intense and urgent. Being better ranked in their location-specific search results then boosts your chances of capturing them as leads. Opportunities open up for both roles in the franchising framework in this case. Franchisors can attract additional franchisees as a part of their expansion. On the other hand, franchisees can convert more customers or clients to make their venture successful in their respective areas.
Stick with us as we dish out franchise marketing and local SEO tips to help you ramp up your franchise lead generation efforts and achieve coveted results.
Some questions we strive to answer in this article:
• What is franchise marketing, what is enterprise SEO and what is local SEO?
• What enterprise SEO strategy tips and tricks should you apply to acquire more leads?
• Why should you work with an enterprise SEO agency?
Filed Under: Search Engine Optimization, Thrive News, Online Marketing, Franchise Marketing, Internet Marketing