Marketing for eCommerce requires specific strategies outside of your usual digital marketing efforts. To achieve true, long-term success, your eCommerce marketing plan must be laser-focused on customers’ shopping experience and the strategies for elevating it.
The key performance indicators (KPIs) that your business will zero in on include organic revenue, targeted web traffic, click-through rates (CTRs) and shopping conversion rates. These are some of the focus points when you’re marketing for eCommerce.
The strategies you employ will be a mix of time-tested methods and emerging and trending practices influenced by shifting search behaviors. There is no one-size-fits-all approach; each company and eCommerce marketer will need their own methodology on how to go about making an impact on their target market. For example, even the eCommerce content marketing tactics you apply won’t just focus on getting traffic to your website.
Old-school strategies like eCommerce email marketing still prove to be extremely effective. You also need search engine optimization (SEO) if you want customers to find your products. Every company needs to execute an individualized eCommerce SEO strategy based on personal metrics and other data.
In no specific order, these are five proven strategies on how to increase your sales as an eCommerce marketing company.