SEO Code of Ethics

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At Thrive Internet Marketing Agency, we commit ourselves to honesty and personal accountability in our work. As a provider of Internet marketing and Search Engine Optimization (SEO) services to our clients, we constantly strive to achieve higher rankings, improved traffic and conversions, and positive return on investment for our clients’ websites while adhering to the following Code of Ethics:

1: We will always work to increase or retain the rankings, and increase conversions and return on investment for our clients’ site to the best of our ability.

We will continue stay ahead of the curve, keeping pace with the evolution of search engine algorithms and changing website technologies.

2: We will treat all clients fairly and without bias.

When we provide services for clients in related spaces or industries, we will do so fairly, in good faith and without bias. We will be diligent in ensuring we are distributing our clients’ campaign efforts fairly. When warranted, and possibly for a fee, we may assign the accounts being managed by separate SEO account managers and SEO specialists.

3: We will not set unreasonable client expectations.

We will set realistic expectations and goals for our services and will not make unreasonable promises. We will express honesty in discussing the types of results that can be realistically expected and those that cannot.

4: We will maintain complete confidentiality and protect the anonymity of our clients.

We will not divulge information about any client’s business or discuss our SEO work or progress on their site, including any lead information, proprietary or intellectual property without prior written consent from the client. We will also ensure that all Thrive employees and contractors have agreed to written agreements of non-disclosure ensuring the confidentiality of all client information.

5: We will not engage in any activities that intentionally cause harm to a client’s brand or reputation.

We will work to ensure that the processes we use adhere to search engine and directory guidelines and will never knowingly use tactics or techniques that are known to get sites penalized or removed from the search engine indexes or directories.

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